There were very few subscription tracker apps to analyse, so the analysis was widened to also include apps with similar objectives such as bill trackers.

Benefits of existing subscription tracking options:

• Overview of everything in one place and be able to audit subscriptions no longer needed.

• Good visibility of outgoings and upcoming payments due

• Being able to cancel renewals on time, avoiding unnecessary charges

• No requirement to connect to bank account or provide any bank details

Typical frustrations with existing subscription tracking options:

• Too much manual data entry

• Only see due dates in terms of weeks

83%

Have forgotten to cancel a free trial and subsequently been charged.

89%

Think they could save money if they tracked their subscriptions more closely.

• Louise uses a variety of subscriptions including tv, food and beauty products.

• She tries to remember to add reminders in her phone calendar for renewals, as she often opts for an annual subscription to get a cheaper overall cost.

• She often forgets to add the reminder and sometimes misses her chance to cancel a subscription before it renews for another year.

• Finn regularly signs up for free trials but doesn’t track when they finish so regularly ends up wasting money on unwanted subscriptions, a tracker app could really help him avoid this situation.

Customer journey map - Louise

• In this scenario Louise has many subscriptions and struggles to keep track of them, she wants to have everything together in one place for easier management.

• The journey map goes through each stage from initial download to setup to tracking activity.

• Key opportunities that were highlighted were to include a way to automate as much of the data input as possible, and to have an alert system to help users remember payments and renewals.

Customer journey map - Finn

• In this scenario Finn regularly gets charged for forgetting to cancel free trials before they expire. He wants to use Redo to have better control over his spending and stop wasting money.

• The journey map goes through each stage from signing up for the free trial, adding the subscription to the app, receiving the reminder and cancelling ahead of renewal.

• Key opportunities that were highlighted were to be able to configure alerts at subscription level rather than in general, and to have an easy way to cancel subscriptions.

Based on the research undertaken the key features of the app and a high level content outline were defined in order to guide the next phase of the design process.

App concept and functionalities:

• Users can add details of subscriptions (start date, payment frequency, renewal date etc.) to track in the app.

• My subscriptions would contain a full list of all subscriptions they have added, to be able to locate one they are looking for more detail on.

• The spending page would provide them with visibility of their outgoings on subscriptions - displayed by list, category or calendar view.

• Each subscription would have a detail page with more information and edit/remove options.

• Users also have the option to set alerts which can be viewed in the notifications screen.

Low fidelity wireframes were sketched out to explore different layouts and components that could be used for the main screens.

The goal was to have a clean ui with lots of white space, particularly for the login and sign up flow to ensure users are fully focused on the task and are not distracted.

This initial stage of ideation was also used to try out different navigation options to see how the user flow would work.

Next the wireframes were created in Figma, exploring some additional options and defining the size of the various elements and sections based on some proposed copy.

The spending by category and calendar pages were the most challenging to ensure the full range of information was clear and easy to interpret.

Home

• From the home screen the user can see a summary of their subscriptions and also a list where they can click one to view the detail page.

• The aim was to have a clean modern UI with a lot of white space contrasted by blocks of bold colour.

• The navigation was focused around adding new subscriptions with other options revealed by using the burger menu.

• Reminders are accessed using the bell icon at the top right of the screen with a red indicator for any unread alerts.

• The spending by category was adjusted again from the wireframes as it was unclear from a quick glance which category the user had spent most on. The bar chart was a better option where categories could be ordered from highest to lowest spend.

Add new subscription

• The research it highlighted the importance of automating as much data input as possible.

• The add new screen allows the user to select from a list of subscriptions by company, once selected all fields are pre-populated with the most common option except start date.

• This allows the user to set up a subscription very quickly and without having to recall data such as cost and cancellation period.

• The user can amend any of the pre-populated options if needed.

• They can also opt to set up reminder notifications.

Spending

• Spending can be viewed in one of three ways; by category, list or calendar.

• The spending by category was adjusted again from the wireframes as it was unclear from a quick glance which category the user had spent most on. The bar chart was used so categories could be ordered from highest to lowest spend.

• Colours and icons are used to easily distinguish between the different categories.